Experiencing clothes

Last Updated on March 28, 2012


fashion week is the flirtation of clothes with buyers and press


Fashion week is when it becomes crystal clear to you that it is impossible to write properly about collections based on photos. The flirtation takes place on the runway, not through the screen. However, often not even a front row seat will ensure you will be able to see and take in every detail on the garment (this is especially true for haute couture, which is built upon exquisite craftsmanship). I think the ideal way to experience a collection is this: first, you go to the show to see the clothes on models, in motion, to discover how the garments behave. After a day or two, you go to the showroom to take in the details and see how the garments are made (the runway is always about the bigger picture). Buyers work this way, as well as editors and (some) fashion journalists.

Last week I saw a Maison Martin Margiela dress, the defining aspect of which was the sound of velcro straps holding the skirt together being pulled apart. If I saw a photo of the dress, I wouldn't give it a second thought nor realize that due to adjustable velcro straps you can wear the dress in countless ways. It's not just individual garments: many times I've attended a show and the official photos released afterwards didn't look nearly as dashing as the runway. Though photos make clothes immortal, they often don't convey all their magic.

3 thoughts on “Experiencing clothes”

  1. Hello Eva!

    Ravno sem odkrila tvoj blog in prvi post, ki sem ga prebrala je bil na temo vpisa na MA na LCF. Tudi sama se imam namen letos vpisat na MA na LCF le na drugacno smer.
    Drugace pa ze 2 leti zivim v Londonu in delam v Harrodsu tako da, ce bos rabila karkoli septembra ali ze prej, nasvet, pomoc, place to stay ali part time job v Harrods-u don't hesitate to ask. Tudi, ce samo kako kavo in chat. ;)

    Ceprav te ne poznam osebno se lahko popolnoma poistovetim z vsem kar si napisala v post-u. Takoj me je pritegnil. Enostavno sem te morala kontaktirat ker redkokdaj naletim na nekoga iz Slovenije, ki je tako passionate and ambitious o svoji fashion carieri kot sem sama.
    (Sorry za mis mas obeh jezikov, nekako se mi je lazje izrazati v anglescini.) lol :)

    Anyways.. Moj email je chiqa00@hotmail.com in vesela bom, ce se oglasis.

    Tamara J.

  2. Hello! I just stumbled upon your blog and I have to say - it is so beautiful! Congratulations on being accepted into the London Design school and on building such a stunning blog! DO you take all these photos and design this site? It is so elegant! I have never been to Slovenia, but I am so grateful that you have opened my eyes to a little part of it through your lovely blog! Thank you so much! I will follow! MC of Cramp My Style :)


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