Breaking news Lady Gaga will be the cover star of the second issue of Net-a-porter's Porter magazine. She's as far from the idea of "the Porter woman" as you can imagine, but as we all have heard, uninhibitedly commercial cover decisions are all the rage these days. Any celebrity with a marginal connection to fashion ... Read more
Online retailers have long been looking to bridge the gap between editorial content and e-commerce to increase sales. The latest to jump on the bandwagon is everyone’s online fashion (window)shopping destination Net-a-porter, having launched a highly anticipated shoppable magazine titled Porter last week. What does shoppable mean? First, you scan the magazine pages with Net-a-porter’s ... Read more
Breaking news Online fashion retailer Net-a-porter has launched Porter, "the fashion magazine for the stylish, intelligent woman of now" (EDIT: read my review of Porter here). Apart from fashion, Porter will also cover business and international relations — topics that many readers miss in other fashion magazines (rivalry ensues). Most of all, Net-a-porter's foray into ... Read more