Carolina Herrera, Pre-Fall 2011
The problem with Pre-Fall 2011 is that you want to wear these clothes now. Ironically, when the time comes for them to be worn, they'll already be out of fashion. We'll be mad about Fall/Winter 2011/2012 then, just like Pre-Fall 2011 has now replaced Spring/Summer 2011. Did I mention that officially we haven't even plunged into winter 2010 yet?
What is the point of releasing collections so far in advance? It's "to allow the press and buyers a chance to preview fashion designs for the following season. [...] also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing." (Wikipedia)
In essence, this is the only way the fashion industry can work. It can't be changed unless you establish a completely different system (which I think will happen at some point, but not very soon).
I fit into the current system as a fashion blogger, but not as a consumer.
I like writing about Fall/Winter collections in spring (just after they've been released) because I'm excited about the clothes, concepts and inspirations. Waiting to cover F/W collections until it actually gets cold would bore me. However, I feel that thinking about what I'll wear next fall and winter when we're just getting out of winter is a little too much. It doesn't allow you to fully focus on the present.
Then again, maybe I'm just old-fashioned (pun intended).