Franca Sozzani trashes fashion bloggers - or does she?

Fashion bloggers disease

Franca Sozzani, Editor-in-Chief of Italian Vogue, has recently written a clever article about fashion bloggers. As is often the case with clever writing, many people took it the wrong way. The problem: only Sozzani's negative sentiments about the fashion blogging phenomenon are echoing around the blogosphere. Yet more than half of her article speaks about ... Read more

20 sarcastic tips to become a popular fashion blogger

1. Wear Jeffrey Campbell Lita boots (this is a MUST). 2. Wear all your rings at the same time. It doesn't matter if they don't match your outfit. 3. Wear that Michael Kors oversized golden watch. 4. When you have no new outfit pictures, do a post showcasing your jewelry collection ... 5. ... or ... Read more

FBFF: Blogger copying

This week's Friend Friday topic deals with copycats, blogger rights and giving credit where it's due. 1. What are the "unwritten rules" about copying content that we bloggers should all abide by? Flat-out copying? Don't do it. 2. They say imitation is the highest form of flattery. But when is a post imitation and when ... Read more

10 easy tips to promote your fashion blog and get more followers

Some of you requested tips on how to promote your blog effectively after reading my blogger self-promotion posts, so I put together this list. It was written with fashion bloggers in mind, but most of these tips actually apply to any kind of blog. I hope you find it useful. :) If there's anything you're ... Read more

FBFF: Blogger self-promotion

photo from tumblr (uncredited)

I loved reading and replying to your comments on my post about fashion bloggers and self-promotion - thanks to all of you who shared your thoughts! I'm also very flattered that post was chosen as the basis for this week's set of questions for Fashion Beauty Friend Friday, in which I'm participating for the first ... Read more