Franca Sozzani trashes fashion bloggers - or does she?

Fashion bloggers disease

Franca Sozzani, Editor-in-Chief of Italian Vogue, has recently written a clever article about fashion bloggers. As is often the case with clever writing, many people took it the wrong way. The problem: only Sozzani's negative sentiments about the fashion blogging phenomenon are echoing around the blogosphere. Yet more than half of her article speaks about ... Read more

20 sarcastic tips to become a popular fashion blogger

1. Wear Jeffrey Campbell Lita boots (this is a MUST). 2. Wear all your rings at the same time. It doesn't matter if they don't match your outfit. 3. Wear that Michael Kors oversized golden watch. 4. When you have no new outfit pictures, do a post showcasing your jewelry collection ... 5. ... or ... Read more

Lanvin for H&M Ljubljana: Croatian invasion

It's 12:30 and I've just returned from H&M. This is what was still available on the racks at 11:20 (not including a few pairs of shoes): I almost got lost in the store because I had no idea where they'd set up the "designated area". When I found it, my attention was immediately consumed not ... Read more

Fashion blogs and self-promotion: How much is too much?

There is a special place in hell for fashion bloggers

I've recently heard that the fashion blogosphere has reached a point of oversaturation. It's becoming increasingly hard to "break through" and there's nothing new left to say. While a debate about this would deserve its own post, truth is that many fashion bloggers have resorted to abusing the community for unabashed self-promotion in hopes to ... Read more