H&M has announced a new designer collaboration with Marni. The spring collection designed by Marni's creative director Consuelo Castiglioni will be released in 260 stores worldwide and online. It will include womenswear, menswear and accessories with focus on the Italian label's signature prints and patterns. The Marni for H&M release date is March 8, 2012.
Just a few days ago I was talking to a friend about how the Versace for H&M collection was already passé due to the H&M collaboration process unraveling insanely quickly – much to my chagrin as I found the collaboration to be spot-on – so the timing of this announcement amuses me greatly.
The biggest hype surrounding H&M collaborations takes place a month before the collection is released and on the day of the release. It seems to me that collaboration pieces aren't nearly as interesting afterwards because the real challenge for fashionistas is to snatch them up (and be photographed wearing them) before the official release, made possible by early press launches, lending, clothes "incidentally" disappearing from showrooms etc. Hence the immediate need for a new hot designer collaboration to obsess over.
Additionally, Donatella Versace has also designed a spring collection for H&M. This second Versace for H&M collaboration will be released on January 19, 2012. I'm wondering which collection will get more attention; between the two, the label with more street cred is undoubtedly Versace, especially after the H&M collaboration made it even more famous.
Leaving Versace and Marni aside, as I tweeted earlier today, what I really want to see is a (possibly blasphemous) collaboration between H&M and Hermès. A girl can dream, right?
9 comments
looks good. i think consuelo wouldn't allow any bad job to be done.
h&m collab could be a suicide for the hermes - giving even a fracture of their signature jewelry designs "to the masses" could cause the main line ro appear less wanted to hi-end clientele, no?
Then again, you could say the same thing about Lanvin customers -- and I got a feeling not many of them were bothered by last year's collaboration. Just a feeling, not facts though.
Hermès wouldn't do this under any circumstances, they rejected Arnault's idea to design a ~€1000 bag to make the label more accessible to "the masses". Essentially, I thought it was "too much" already when they ditched Birkin waiting lists.
good. there is something special (probably stricto subjective) about hermes that - as far as other designers dont bother me (including marni which i still wear) - here i would automatically lost my interest.
Po Stelli bom zagotovo ponovno sledila dogajanju.
Hermes. Kolcam od smeha.
I like Marni. But using African style prints, is that not a little cheap? Why doesn't H&M simply collaborate with an African designer? Or with Vlisco, the fabric maker in the first place
see vlisco.com for what I mean
You make a great point. I'd love H&M to collaborate with African designers and manufacturers -- not only African, but also Chinese, Indian, etc. It would make H&M even more global. In this case, though, it's about collaborating with a brand that's already established globally.
(African and tribal in general is a huge trend for Spring/Summer 2012, hence the choice of prints)
so I will finally be in fashion in 2012 ;-)
Ker ne gre za printe, ne gre za afriške dizajnerje, ne gre za globalizem, gre za The Name, ki ga želijo imeti aka predvidevajo določene pozitivne finančne posledice za firmo;)
Prav pri tem sodelovanju se mi zdi, da gre tudi Imenu močno za promocijo, globalno razpoznavnost in seveda finančne posledice. Win-win.