Dressful
  • Home
  • About
  • Fashion intersections
  • Beauty
  • Trends
  • Books & films
  • Exhibitions
Subscribe
Dressful
Dressful
  • Home
  • About
    • Contact
    • Press
    • Blogroll
    • Legal
      • Privacy policy
  • Fashion intersections
  • Beauty
  • Trends
  • Books & films
  • Exhibitions
  • Collection reviews

H&M announces collaboration with Marni

  • November 29, 2011
  • Eva
Marni for H&M
Total
12
Shares
12
0
0

H&M has announced a new designer collaboration with Marni. The spring collection designed by Marni's creative director Consuelo Castiglioni will be released in 260 stores worldwide and online. It will include womenswear, menswear and accessories with focus on the Italian label's signature prints and patterns. The Marni for H&M release date is March 8, 2012.

Marni for H&M

Just a few days ago I was talking to a friend about how the Versace for H&M collection was already passé due to the H&M collaboration process unraveling insanely quickly – much to my chagrin as I found the collaboration to be spot-on – so the timing of this announcement amuses me greatly.

The biggest hype surrounding H&M collaborations takes place a month before the collection is released and on the day of the release. It seems to me that collaboration pieces aren't nearly as interesting afterwards because the real challenge for fashionistas is to snatch them up (and be photographed wearing them) before the official release, made possible by early press launches, lending, clothes "incidentally" disappearing from showrooms etc. Hence the immediate need for a new hot designer collaboration to obsess over.

Additionally, Donatella Versace has also designed a spring collection for H&M. This second Versace for H&M collaboration will be released on January 19, 2012. I'm wondering which collection will get more attention; between the two, the label with more street cred is undoubtedly Versace, especially after the H&M collaboration made it even more famous.

Leaving Versace and Marni aside, as I tweeted earlier today, what I really want to see is a (possibly blasphemous) collaboration between H&M and Hermès. A girl can dream, right?

Total
12
Shares
Share 12
Tweet 0
Pin it 0
Related Topics
  • consuelo castiglioni
  • donatella versace
  • h&m
  • h&m collaboration
  • marni
  • marni for h&m
  • marni for h&m release date
  • marni h&m
  • marni h&m collaboration
  • marni h&m release date
  • spring 2012
  • spring summer 2012
  • versace
  • versace for h&m
Eva

Previous Article
Sensnation Maison Martin Margiela
  • Fashion exhibitions

Sens(n)ation Maison Martin Margiela exhibition

  • November 24, 2011
  • Eva
View Post
Next Article
  • Fashion blogging
  • Opinion

15 more sarcastic tips to become a popular fashion blogger

  • December 7, 2011
  • Eva
View Post
You May Also Like
View Post
  • Collection reviews
  • Fashion weeks
  • Trends

Paris Fashion Week Autumn 2015: The good, the bad and the ugly

  • Eva
  • March 16, 2015
View Post
  • Collection reviews
  • Opinion
  • Trends

John Galliano's debut at Maison Margiela: an analysis

  • Eva
  • January 19, 2015
View Post
  • Collection reviews

10 breathtaking haute couture looks for Fall 2014

  • Eva
  • July 12, 2014
Ashish Autumn Winter 2014
View Post
  • Collection reviews

At Ashish, prom queen dresses and pink happiness

  • Eva
  • February 18, 2014
View Post
  • Collection reviews
  • Fashion weeks

Review: Ashish Autumn/Winter 2013 show

  • Eva
  • February 20, 2013
Eudon Choi Autumn Winter 2013
View Post
  • Collection reviews
  • Fashion weeks

Review: Eudon Choi Autumn/Winter 2013 show

  • Eva
  • February 17, 2013
Fyodor Golan Autumn Winter 2013
View Post
  • Collection reviews
  • Fashion weeks

Review: Fyodor Golan Autumn/Winter 2013 show

  • Eva
  • February 16, 2013
Oscar de la Renta Pre-Fall 2012
View Post
  • Collection reviews

Oscar de la Renta Pre-Fall 2012

  • Eva
  • January 16, 2012
9 comments
  1. THE DIVINITUS says:
    December 2, 2011 at 15:20

    looks good. i think consuelo wouldn't allow any bad job to be done.
    h&m collab could be a suicide for the hermes - giving even a fracture of their signature jewelry designs "to the masses" could cause the main line ro appear less wanted to hi-end clientele, no?

    Reply
    1. Eva says:
      December 2, 2011 at 22:29

      Then again, you could say the same thing about Lanvin customers -- and I got a feeling not many of them were bothered by last year's collaboration. Just a feeling, not facts though.

      Hermès wouldn't do this under any circumstances, they rejected Arnault's idea to design a ~€1000 bag to make the label more accessible to "the masses". Essentially, I thought it was "too much" already when they ditched Birkin waiting lists.

      Reply
      1. THE DIVINITUS says:
        December 10, 2011 at 01:55

        good. there is something special (probably stricto subjective) about hermes that - as far as other designers dont bother me (including marni which i still wear) - here i would automatically lost my interest.

        Reply
  2. matilda says:
    December 3, 2011 at 20:35

    Po Stelli bom zagotovo ponovno sledila dogajanju.
    Hermes. Kolcam od smeha.

    Reply
  3. fatou2002 says:
    December 6, 2011 at 20:31

    I like Marni. But using African style prints, is that not a little cheap? Why doesn't H&M simply collaborate with an African designer? Or with Vlisco, the fabric maker in the first place
    see vlisco.com for what I mean

    Reply
    1. Eva says:
      December 6, 2011 at 21:03

      You make a great point. I'd love H&M to collaborate with African designers and manufacturers -- not only African, but also Chinese, Indian, etc. It would make H&M even more global. In this case, though, it's about collaborating with a brand that's already established globally.

      (African and tribal in general is a huge trend for Spring/Summer 2012, hence the choice of prints)

      Reply
      1. fatou2002 says:
        December 7, 2011 at 13:06

        so I will finally be in fashion in 2012 ;-)

        Reply
  4. matilda says:
    December 8, 2011 at 15:13

    Ker ne gre za printe, ne gre za afriške dizajnerje, ne gre za globalizem, gre za The Name, ki ga želijo imeti aka predvidevajo določene pozitivne finančne posledice za firmo;)

    Reply
    1. Eva says:
      December 9, 2011 at 22:04

      Prav pri tem sodelovanju se mi zdi, da gre tudi Imenu močno za promocijo, globalno razpoznavnost in seveda finančne posledice. Win-win.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *



Ceci n'est pas un fashion blog.

twitter Facebook instagram pinterest tumblr

Subscribe to Dressful to receive new posts in your inbox:
Dressful

Input your search keywords and press Enter.