John Galliano's debut at Maison Margiela: an analysis

Last Updated on March 14, 2015

This collection would be lambasted were it not associated with the resurrection of John Galliano.

But first let’s look at the Maison Margiela signatures that Galliano has mercifully retained:

The mix of high and low culture

Low culture, Galliano/Margiela style

denim hot pants, leopard and zebra prints, plastic, bright red mesh, muslin (cheap material used to make “test” garments before the final version is made out of more expensive fabric), fishnet tights, safety pins, trousers with ripped knees


tailoring, fur, leather, eccentric shapes and volumes, crystals, feathers, embroidery, brocade, silk


Whitewash trousers. Not dirty.

Oversized clothing


Oversized looks


in line with the Maison’s code of anonymity

Found objects repurposed in new garments


Toy cars ... Busy road.

seashells, pieces of mirror and jewellery, toy cars, pearls


Since the beginning of the Maison in 1988, the design team has been collecting garments, accessories and objects to repurpose in the Artisanal line (their take on haute couture). The concept is that old, mundane or abandoned objects are given a new life by transformation into beautiful garments. Our perception of the value of things that surround us is thus challenged. Nothing, it turns out, is truly banal or useless. And if prosaic objects can be reborn as “fashion”, isn’t fashion everywhere you look?


patterns, visible stitches, tailor’s dummy …

Pattern dress

--- pause ---

Left: Margiela, right: Vertumnus by Giuseppe Arcimboldo
Left: Margiela. Right: Vertumnus by Giuseppe Arcimboldo

One of the red looks boasted a strange sculpture on the chest, a reference to the Late Renaissance painting Vertumnus by Giuseppe Arcimboldo. It depicts Emperor Rudolf II as Vertumnus, the Roman god of growth and change of seasons. It might seem deranged (and possibly deadly) to portray one’s emperor as a vegetable composition. According to some art historians though, the veggies signify the abundance of the Golden Age that returned to Prague under the Emperor’s reign.

Recalling Vertumnus suggests that Galliano sees himself as a messiah who has brought back greatness to Maison Margiela. I’ve seen fashion designers use art references for aesthetic purposes only too many times to bet my life that this was deliberate cheekiness on Galliano’s part. But if it was, that’s throwing out of the window Margiela’s code of anonymity and the acknowledgement of fashion design as a collective process. Ancient Greek gods would accuse Galliano of hubris.

Left: finished look, right: work in progress
Left: finished look. Right: work in progress

In the second half of the show, the Maison presented the same 24 looks as “works in progress”. Those toiles were rendered in muslin and pattern pieces, emphasising the craftsmanship behind the collection. I was tempted to praise this as genius until I discovered a video of the Fall/Winter 1997/98 show. 18 years ago Martin Margiela had already pinned paper patterns onto garments and showed several pieces with the shape and signage of a tailor’s dummy. Awkward.

Tailor’s dummies, of course, are a Margiela evergreen. As are the four stitches in place of a logo, the monotone way of differentiating their numerous lines and the meticulous devotion to anonymity. Such quirks made Margiela clothes fun to wear and think about. That Galliano would veer from this, infusing Margiela with his trademark decadence, was to be expected. MMM has been anything but decadent over the years and I was excited about this new aspect of its personality. Only a master storyteller of Galliano’s ilk could succeed at this without compromising the values of the brand, I thought.

I still think the same, only that it will take Galliano a few more seasons to adjust. This time most looks came off as florid and disorientated. Thrown in the cauldron with Margiela’s pared-down intelligent chic, Galliano’s theatrics were constricted and out of place.

It all felt like squeezing your foot into a shoe a size too small.


Six questions for the future:

    1. Will/has Galliano blended with the Maison Margiela team or will he continue to sort of play guest designer?
    2. In what direction, if any, will he lead the brand?
    3. Where is the line between a designer’s personal vision and that of a brand he works for?
    4. Will MM selling collections still include brilliant, witty clothes?
    5. Will MM’s reputation of a brand for connoisseurs, fashion insiders and art dealers dilute?
    6. Will they be targeting emerging markets and new demographics?

3 thoughts on “John Galliano's debut at Maison Margiela: an analysis”

  1. So we are 2019 now. Would be nice to write your sequal to the 2015 article.
    Has Galliàno ajusted or not? To my opinion yes but only last summer. The showcollection with décortiqué and white dewung was genius. Margiela for the future....


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